MRKT 120 - Consumer Behavior

Institution:

Raritan Valley Community College

Subject:

Description:

Prerequisite: MRKT 101 - Principles of Marketing or permission of instructor. Consumer Behavior provides a study of the behavior consumers display in searching for, purchasing and evaluating products, services and ideas which satisfy their needs. The study of consumer behavior focuses on how individuals make decisions to spend their available resources (time and money) on consumption related products. The course will examine how various disciplines such as: psychology, sociology, cultural anthropology, and economics, influences consumer behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.raritanval.edu

Phone Number:

(908) 526-1200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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