MRKT 205 - Direct & Interactive Marketing

Institution:

Raritan Valley Community College

Subject:

Description:

Prerequisites: MRKT 101 Principles of Marketing or permission of instructor. This course introduces students to the basic principles and practices of direct and interactive marketing. Topics include customer databases, direct mail, list management, business-to-business marketing and lead generation as well as marketing research for direct marketers. Emphasis will be placed on the central role of the business-to- business and consumer markets in terms of the firm's marketing strategy and the development of the student's critical thinking skills and abilities to focus on such tools for a successful marketing outcome.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.raritanval.edu

Phone Number:

(908) 526-1200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.