BUSI 120 - Small Business Planning & Marketing

Institution:

Raritan Valley Community College

Subject:

Description:

This course is designed for the small business/entrepreneur or manager looking to improve their marketing skills in today's domestic, global and international business environments. Through a case study and market simulation format, the student will come to fully understand all activities and processes involved in the flow of goods, services, ideas and events from producer and/or manufacturer to consumers. The small business/entrepreneur or manager will be able to incorporate a systems approach to fully understand the marketing and sales conditions being affected and analyze the problems as well as the strategies used to solve these problems. Students will be able to describe the components; types of information required and develop their own comprehensive small business marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.raritanval.edu

Phone Number:

(908) 526-1200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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