HSM 1520 - Convention Management and Service

Institution:

Prince George's Community College

Subject:

Description:

3 Credits Defines the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pgcc.edu

Phone Number:

(301) 336-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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