FMR 207 - Retail Advertising,Sales Promotion and Display

Institution:

Middlesex College

Subject:

Description:

Credits: 3 (2-2) Techniques of advertising, sales promotion and display to promote sales. Topics include: policies and procedures used in planning and preparing advertisements, evaluation and selection of media, planning and coordinating advertising, sales promotion and display.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.middlesexcc.edu

Phone Number:

(732) 548-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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