BUS 330 - ADVERTISING 3.00 Formerly BU 4121

Institution:

Middlesex Community College - Massachusetts

Subject:

Description:

A survey of advertising and its applications in business and society. Considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy layout, and campaign management. Prerequisite: BUS 240 (BU 4101) or permission of instructor

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.middlesex.mass.edu

Phone Number:

(978) 656-3200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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