BUS 240 - Principles of Marketing 3.00 Formerly bu 4101 And bu 9202

Institution:

Middlesex Community College - Massachusetts

Subject:

Description:

This course examines business activities that match consumers with an organization's resources. Topics covered are the marketing concept, the marketing environment, ethics and social responsibility, consumer behavior, global marketing, market research, market segmentation, and the marketing mix. Prerequisite: BUS 110 (BU 1101) or permission of the instructor Intensive Values: Multicultural/Global Awareness

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.middlesex.mass.edu

Phone Number:

(978) 656-3200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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