BUS 172 - Retail Management 3.00 Formerly bu 4123

Institution:

Middlesex Community College - Massachusetts

Subject:

Description:

This course is designed to provide understanding and insight into the following components of retailing: retail terminology, institutions, segmentation and target markets, trading area analysis, store location, human resource management and training, store image, visual merchandising, sales promotion, customer service, and the future of retail. The course is a study of contemporary retailing and focuses on all aspects of a store's organization and operations. As an introduction to the field of retail management, this course emphasizes retailing as a marketing function and as a career. It also looks at the new retailing formats, which include non-store retailing, the impact of technology and international retailing. Prerequisite: Placement above or successful completion of ENG 060 (EN 2103). Recommendation: Concurrent enrollment in ENG 075 (EN 2122) if CPT reading placement test is between 68 and 75.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.middlesex.mass.edu

Phone Number:

(978) 656-3200

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.