BMK 103 - Principles of Retailing

Institution:

Connecticut State Community College Middlesex

Subject:

Description:

(Formerly BUS 104, Retailing) The study of the retail sector of our economy and the role it plays in the marketing process. Emphasis is placed upon current trends in retailing and the factors responsible for change. The organization and operation of conventional retailing institutions and nonstore methods of retailing will be explored.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mxcc.commnet.edu

Phone Number:

(860) 343-5701

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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