BMK 230 - Advertising and Promotion

Institution:

Connecticut State Community College Middlesex

Subject:

Description:

(Formerly BUS 202, Marketing Communications) A study of an organization's marketing communications with consumers and other stakeholders. Theory characteristics and management of various promotion mix elements are surveyed, including advertising, sales promotion, public relations, direct marketing and personal selling. Prerequisite: BMK*201 (Formerly BUS 102) or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mxcc.commnet.edu

Phone Number:

(860) 343-5701

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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