BMK 201 - Principles of Marketing

Institution:

Connecticut State Community College Middlesex

Subject:

Description:

(Formerly BUS 102, Fundamentals of Marketing) An overview of the multifaceted discipline of marketing in a service-oriented economy. Consideration is given to market segmentation, target markets, consumer and industrial markets. Emphasis is placed upon developing a marketing mix, including product planning; pricing; the role of distribution; and promotional strategies. Prerequisite: Placement in ENG*101 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mxcc.commnet.edu

Phone Number:

(860) 343-5701

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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