BMK 216 - Internet Marketing

Institution:

Connecticut State Community College Middlesex

Subject:

Description:

(Formerly BUS 252) This course introduces the student to this exciting, significant part of a business' marketing mix: marketing on the Internet. Students will use the internet as a source for market research, a communication medium and as a distribution channel. Cyberspace is very fluid and every effort will be made to take full advantage of this medium. Prerequisites: some basic marketing and computer knowledge.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mxcc.commnet.edu

Phone Number:

(860) 343-5701

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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