HFT 1725 - Airline & Travel Marketing

Institution:

Miami Dade College

Subject:

Description:

Combines a study of usable motivational theory as applied to the airline and travel industries with basic market analysis and identification techniques, including identifying primary travel routes and markets, an understanding of the needs and wants of potential customers, and the enterprise's ability to satisfy these perceived needs. Market segmentation, statistically valid market surveying, and the professional marketing management skills required to ensure airline and travel agency market penetration will be stressed. (3 hour lecture)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mdc.edu/main/

Phone Number:

(305) 237-8888

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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