BAN 2511 - Marketing for Bankers

Institution:

Miami Dade College

Subject:

Description:

Introduces the basics of bank marketing and provides the information necessary to understand the role of marketing in the business of banking. Builds fundamental marketing skills and demonstrates their application to various levels of business processes. Discusses effective strategic marketing process including research, analysis setting goals and objectives, evaluating marketing mix, implementation and evaluation of marketing plan, and communication of marketing objectives. Prerequisite: MKA 1021 A S. Degree credit only. (3 hour lecture)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mdc.edu/main/

Phone Number:

(305) 237-8888

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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