FDM 313 - International Retailing

Institution:

Villa Maria College

Subject:

Description:

The course provides a comprehensive conceptual framework for understanding various legal, social, and economic environments affecting global distribution of consumer goods. Factors that distinguish countries are analyzed for consideration of theories and practices for successful retailing. Identifying cultural characteristics and human behavior are examined. Structures of developing countries are explored. Licensing, franchising and strategic alliance are discussed and evaluated in terms of logic, business sense, and sensitivity to cultural differences among countries. Profiles of existing, specific foreign companies are discussed. Global retailing and distribution of soft and hard goods are examined and compared. Prerequisite: FDM 101, BUS 104. 3 credits (Fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villa.edu

Phone Number:

(716) 896-0700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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