MUI 406 - Music Event Production And Promotion

Institution:
Villa Maria College
Subject:
Description:
The course develops a comprehensive understanding of the strategies necessary to create, sell, promote, and produce live music events. Planning, organization, and human and material resources required to stage a successful music event are elaborated. Emphasis is on implementation of a sequential marketing process. Students collaborate to produce and promote a small venue live music event. A writing intensive course. Prerequisite: MUI 307 Music Industry Professional Practices. 3 credits. (Fall)
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(716) 896-0700
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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