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Institution:
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Villa Maria College
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Subject:
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Description:
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The course develops a comprehensive understanding of the strategies necessary to create, sell, promote, and produce live music events. Planning, organization, and human and material resources required to stage a successful music event are elaborated. Emphasis is on implementation of a sequential marketing process. Students collaborate to produce and promote a small venue live music event. A writing intensive course. Prerequisite: MUI 307 Music Industry Professional Practices. 3 credits. (Fall)
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(716) 896-0700
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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