FDM 215 - Visual Merchandising

Institution:

Villa Maria College

Subject:

Description:

An exploration and development of techniques within the visual merchandising field of fashion apparel. Emphasis is on critical implementation of three-dimensional visual displays. Technical terms of the trade are highlighted. Generating sales through effective use of props, backgrounds, and themes is explored. Communication with the consumer is stressed. Logic and creative problem solving with regards to budget, safety, and strategic planning are elaborated. Creative and artistic thinking are identified, analyzed, and evaluated with regards to practical applications. Prerequisites: ART 103. 3 credits (Fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.villa.edu

Phone Number:

(716) 896-0700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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