COM 103 - Introduction to Public Relations

Institution:

County College of Morris

Subject:

Description:

Corequisite: Introduction to Journalism COM 111 LEC 3 hrs., LAB, 0 hrs. This course is a survey of the principles and practices in public relations. Students will gain an understanding of the history, development, and globalization of PR, the impact of PR criticism, the techniques and tactics of PR practitioners. They will learn the concepts of "publics" and professionalism. Special emphasis will be placed on the comprehension of the laws and ethics mandated for the PR industry and the goals and objectives necessary to the future credibility of PR.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.CCM.EDU

Phone Number:

(973) 328-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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