BAD 2610 - Principles of Marketing

Institution:

College of Southern Maryland

Subject:

Description:

Prerequisite: BAD 1520 or ECN 1015 or ECN 1510 or ECN 2010 Students gain an understanding of the market manager's responsibilities and working environment. Topics include the role of marketing in society, planning strategies, consumer characteristics, international markets, market potentials, product planning, packaging and branding, consumer goods, industrial goods, wholesaling, and retailing. Credit for this course may be earned through CLEP.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csmd.edu/

Phone Number:

(301) 934-2251

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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