BAD 2620 - Principles of Advertising

Institution:

College of Southern Maryland

Subject:

Description:

Prerequisite: BAD 1520 or BAD 2610 or ECN 1015 Students study advertising as a form of communication, ethics and truth in advertising, the relevance of research, advertising appeal, layout preparation, media planning, and the advertising budget. Offered irregularly.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csmd.edu/

Phone Number:

(301) 934-2251

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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