MKTG 2177 - Personal Selling

Institution:

Abraham Baldwin Agricultural College

Subject:

Description:

3 hours. Prerequisite: Exemption from or successful completion of READ 0099. Designed to develop persuasive oral communication skills and their practical application to the basic principles of selling. The study of product information and its presentation, determination of customer needs, buying motives, customer analysis, opportunities in selling and personality requirements of salespeople. As needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.abac.edu

Phone Number:

(229) 391-5001

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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