AMM 262 - Global Marketing

Institution:

CUNY LaGuardia Community College

Subject:

Description:

This course explores global marketing opportunities and how marketing principles and procedures apply to international business. Issues of global competition, communication and promotional effort are discussed in light of the environmental considerations that affect marketing strategy.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lagcc.cuny.edu

Phone Number:

(718) 482-7200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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