AMN 211 - Travel,Tourism and Hospitality Marketing

Institution:

CUNY LaGuardia Community College

Subject:

Description:

This course examines the principles of marketing as applied in the travel, tourism, and hospitality industry. Stages in the marketing cycle, including research, strategies, planning, and the components of the marketing mix will be discussed. The role of marketing functions performed by urban tourism industry organizations as well as the tourism image/experience of New York City will be explored through field trips and/or guest speakers and community-based projects. Communication Skills Department

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lagcc.cuny.edu

Phone Number:

(718) 482-7200

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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