MKT 093 - c Target Marketing

Institution:

Cypress College

Subject:

Description:

One half hour lecture per week. Pass/No Pass This course provides instruction in the fundamentals of marketing research to identify target markets and find out what customers want. Topics covered include data collection, interview and survey techniques, sources of information, and methods of trend analysis.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cypresscollege.edu

Phone Number:

(714) 484-7000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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