MKT 210 - c Consumer Behavior

Institution:

Cypress College

Subject:

Description:

Three hours lecture per week. CSU This course provides a study of consumers and how they buy. Consumerism, impulse buying, pleasure appeals, packaging, status symbols, the new woman, leisure time, California culture, personality, subliminal effects, and the psychology of advertising are covered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.cypresscollege.edu

Phone Number:

(714) 484-7000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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