MARK 4380 - e-Commerce:A Marketing Approach

Institution:

Dalton State College

Subject:

Description:

Prerequisite: MARK 3010. Analyzes e-commerce from both a business to business (B2B) and a retailer to consumer (B2C) perspective. Examines the changing role of the marketing and sales systems in this environment from a systems perspective. (F,M)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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