MARK 3023 - Sales and Sales Management

Institution:

Dalton State College

Subject:

Description:

Prerequisite: MARK 3010. Focuses on the application of the principles of personal selling and sales management. Topics include the selling process, customer lifetime value, performance measures, professional ethics, time management, sales staff development and the use of technology to enhance productivity and customer service. (S)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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