MARK 3517 - Services Marketing

Institution:

Dalton State College

Subject:

Description:

Prerequisite: MARK 3010. Emphasizes the unique differences in the marketing of services including the development and implementation of marketing strategies. Topics include consumer behavior in services marketing, the gaps model of service quality, the marketing mix for services, and demand and capacity management. (M)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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