MARK 4055 - Business to Business Marketing

Institution:

Dalton State College

Subject:

Description:

Prerequisite: MARK 3010. Analyzes marketing principles and development of appropriate strategies for business to business sales. Topics include organizational buyer behavior, purchasing structures, and methods of developing synergies and relationships in an electronic business setting. Special emphasis is placed on B2B marketing systems using current technology along with projected changes as technology advances.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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