MARK 3570 - Advertising and Promotional Strategy

Institution:

Dalton State College

Subject:

Description:

Prerequisite: MARK 3010. Focuses on understanding the role of the promotional element of the marketing mix. Topics include the various promotional tools, advertising strategy, creative straegy, the pros and cons of various media options, regulatory constraints and global considerations affecting a firm's effort toward effective marketing communication. (F)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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