MRKT 2214 - Advertising and Sales Promotion

Institution:

Dalton State College

Subject:

Description:

Emphasizes the role of advertising in the marketing of goods and services. Discussions on the different uses of advertising, types of media, how advertising is created, budgeting, agency functions and social and economic aspects of the industry. Advertising display, copy and art work preparation, printing and selection of media are also covered. (Career Course)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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