MRKT 2210 - Introduction to Marketing

Institution:

Dalton State College

Subject:

Description:

An introduction to the principles of marketing. This course examines the activities of individuals and organizations which encourage and facilitate exchanges of values. It includes research, physical distribution, product planning, pricing and promotional activities. These concepts are examined as they apply to marketing of goods and services, in profit and non-profit sectors, in both domestic and global markets. (Career Course)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.daltonstate.edu/

Phone Number:

(706) 272-4436

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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