BUSA 2240 - Principles of Marketing

Institution:

Darton State College (Closed)

Subject:

Business Administration

Description:

Principles and methods involved in moving goods and services from producers to consumers; the marketing environment, channels of distribution, marketing functions, marketing decision-making, and the merchandising/retailing function of marketing including retail organization, merchandise management, customer services, and retail control. Corequisite: Minimum COMPASS reading score of 74 or enrollment in READ 0099. Prerequisite: None. Offered: Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.darton.edu

Phone Number:

(229) 317-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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