BUSA 2240 - Principles of Marketing

Institution:
Darton State College (Closed)
Subject:
Business Administration
Description:
Principles and methods involved in moving goods and services from producers to consumers; the marketing environment, channels of distribution, marketing functions, marketing decision-making, and the merchandising/retailing function of marketing including retail organization, merchandise management, customer services, and retail control. Corequisite: Minimum COMPASS reading score of 74 or enrollment in READ 0099. Prerequisite: None. Offered: Fall.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lab
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(229) 317-6000
Regional Accreditation:
Southern Association of Colleges and Schools
Calendar System:
Semester

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