BUS 93 - Consumer Behavior

Institution:

De Anza College

Subject:

Description:

Advisory: Business 90. Three hours lecture. Examination of the central economic and social roles consumers play in developed market economies. From a marketing perspective, the course analyzes: 1) how consumers judge and choose from the variety of products and services offered in competitive markets, 2) the factors that influence shopping and buying, and 3) how people use, enjoy (or not) and dispose of their purchases.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.deanza.edu/

Phone Number:

(408) 864-5678

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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