BUS 89 - Advertising

Institution:

De Anza College

Subject:

Description:

Advisory: English Writing 211 and Reading 211 (or Language Arts 211), or English as a Second Language 272 and 273. Five hours lecture. Historical, economic, and social aspects of advertising: role of the advertising agency; media alternatives and the development of creative advertising copy; development of advertising budgets; analysis of successful advertising campaigns.

Credits:

5.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.deanza.edu/

Phone Number:

(408) 864-5678

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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