COM 315 - Introduction to Public and Media Relations

Institution:

Dean College

Subject:

Description:

Introduces strategic issues and effective practices of communication between organizations and their constituencies. Includes the study of public opinion research, media relations, public communication campaigns, consumer identity, and representational ethics. Students gain practical experience in writing news releases, conducting surveys, and designing integrated campaigns. Offered every other spring semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dean.edu

Phone Number:

(508) 541-1900

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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