BUS 133 - Principles of Marketing

Institution:

Dean College

Subject:

Description:

A basic study of the distribution of goods and services is developed in detail. Marketing institutions and their processes in retail and wholesale distribution are considered along with a study of pricing policies and governmental controls. The decision making process is illustrated by the use of case studies. Prerequisite: BUS 123 or permission of Department Chair. Offered every semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.dean.edu

Phone Number:

(508) 541-1900

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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