MKT 108 - Advertising

Institution:

Georgia Piedmont Technical College

Subject:

Description:

Prerequisite: Program Admission Introduces the fundamental principles and practices associated with advertising activities. Topics include: the purposes of advertising and other sales promotional techniques, principles of advertising, budgeting, marketing and advertising plans, regulations and controls of advertising, media evaluation, target marketing, and selection, campaign planning, and trends in advertising.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gptc.edu

Phone Number:

(404) 297-9522

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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