COM 403 - Health and Risk Communication: A Social Marketing Approach

Institution:

The College of New Jersey

Subject:

Description:

This course examines the impact of public communication campaigns, in particular health communication campaigns, aimed at informing and persuading mass audiences. Special attention is given to the selection of achievable objectives, to the integration of carefully chosen strategies with specific tactics for designing successful campaigns, and to the evaluation of campaign effectiveness.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tcnj.edu

Phone Number:

(609) 771-1855

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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