MD 140 - Principles of Advertising C

Institution:

Mohawk Valley Community College

Subject:

Description:

This course covers the theory, role, scope, and practice of modern advertising. It investigates how and why consumers respond to advertising and how persuasion motivates action. It explores consumer and advertising research techniques.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mvcc.edu

Phone Number:

(315) 792-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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