BU 245 - Electronic Marketing

Institution:

Passaic County Community College

Subject:

Description:

Covers e-marketing planning and marketing mix topics from a strategic perspective. Marketing plan implementation issues are incorporated throughout the course. The course concludes with creating an e-marketing program that uses the latest technical concepts. Legal and ethical issues are interrelated into the marketing program. 3 hours lecture Prerequisites: BU 101, EN 101; Corequisite: BU 140

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pccc.edu

Phone Number:

(973) 684-6800

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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