MKA 2511 - Principles of Advertising

Institution:

Pasco-Hernando State College

Subject:

Description:

This course presents a study of advertising principles and practical applications of advertising in the media. Areas covered include the history of advertising, designing and developing advertisements, media selection, sales promotion, and strategies. 45 class hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.phcc.edu

Phone Number:

(727) 847-2727

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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