MAR 1011 - Principles of Marketing

Institution:

Pasco-Hernando State College

Subject:

Description:

This course provides an overview of the field of marketing, with emphasis being placed on those interacting determinants of demand that make up the marketing environment economic, physiological, sociological and political factors.The legal restraints that make up the forces beyond management control, but are needed in the marketing decision-making process, are introduced. 45 class hours

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.phcc.edu

Phone Number:

(727) 847-2727

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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