MKT 210 - Marketing Planning & Mgmt

Institution:

Owens Community College

Subject:

Marketing & Sales

Description:

Serves as a capstone course to allow the student to apply marketing skills acquired in previous coursework toward the preparation of a complete marketing plan. Working in teams, students will research and develop a complete marketing plan, which includes an industry and market analysis, preparation of a market strategy and presentation of the marketing plan.

Credits:

3.00

Credit Hours:

Prerequisites:

MKT 101

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

https://www.owens.edu

Phone Number:

(567) 661-7000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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