MKT 101 - Principles of Marketing

Institution:

Orange County Community College

Subject:

Marketing (MKT)

Description:

The thrust of this course is the ¿marketing concept¿ which stresses the organization¿s first goal¿customer satisfaction. Students use a systems approach to integrate the major marketing areas such as: Marketing Plan, Marketing Research, Consumer Buying Behavior, Product/Service Concepts, Promotion, Ethics and Social Responsibility. Marketing applications are developed through the strategic marketing process, which identifies the target market and its support of the marketing mix. Student exercises include customer service and Internet projects.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyorange.edu/

Phone Number:

(845) 344-6222

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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