BUS 178 - Disney Corporate Communications

Institution:

Onondaga Community College

Subject:

Description:

( 3) The Disney Corporate Communications course describes how American companies communicate with key audiences, both internal and external to the corporation. Course introduces students to the communication function and how companies reach a variety of publics to include customers, investors, employees, media, government agencies and communities located in the proximity of the corporation. The purpose of this course is to introduce the students to the purpose and significance of communication within an organization at many levels. Students will learn both the why and how of communication techniques as organizations interface with customers, employees, and the public. As a result, students should have greater understanding of and appreciation for the corporate communication process. Co-requisite: BUS 292.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sunyocc.edu

Phone Number:

(315) 498-2622

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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