MGT 357 - International Marketing

Institution:

Salve Regina University

Subject:

Description:

This course investigates the use of the marketing mix variables and international marketing strategies to better understand the global marketing environment. Students study methods of establishing and servicing foreign markets with emphasis on global brands, pricing strategies, distribution channels, and promotional media. Complex issues of cultural awareness, regulatory risks, competitive business practices, exporting, importing, and tariff barriers are also discussed. Prerequisite: MGT280. 3 credits.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.salve.edu

Phone Number:

(401) 847-6650

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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