BSAD 325 - Marketing Management

Institution:

SUNY Morrisville (formerly Morrisville State College)

Subject:

Description:

This course primarily focuses on data manipulation, data analysis and data comparison relative to the marketing mix (price, product, promotion and distribution). Students will learn basic marketing principles, research techniques and strategies for analyzing and interpreting data. Through the use of computers and software applications, students will gather and interpret information, assess marketing conditions and suggest corrective strategies for success. Additionally, students will complete marketing plans supported by appropriate analysis and a final presentation. Prerequisites: BSAD 116, SOCS 120 and either CITA 125 or CITA 130, or permission of instructor. 3 credits (2 lecture hours, 2 laboratory hours), fall and spring semesters

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.morrisville.edu

Phone Number:

(315) 684-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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