AGBS 480 - Retailing Agriculture Products

Institution:

SUNY Morrisville (formerly Morrisville State College)

Subject:

Description:

This course provides students with a comprehensive view of retailing and direct marketing of agriculture products. Students will study and analyze current multi-channel retail strategies among box stores, roadside/farms stands, farmer's markets, grocery stores and e?commerce activities. Students will be required to research and track the life of a value added product from the farm to the table, prepare and present a plan to market a value?added agriculture product to a box store of their choice, as well as obtain experience working in a retail setting. Prerequisites: BSAD 325 Strategic Market Analyses 3 credits (3 lecture hours), spring semester

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.morrisville.edu

Phone Number:

(315) 684-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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