MK 203 - Product Development

Institution:

Monroe University

Subject:

Description:

3 credits This course emphasizes the major phases of product introduction in today's markets. Management of products during various life cycle stages is covered. These include the planning stage, idea development, screening, setting objectives, business analysis and test marketing. The development stage and the evaluation stage are stressed. Product failures as well as factors leading to success are covered. PREREQUISITE: MK-101

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.monroecollege.edu

Phone Number:

(718) 933-6700

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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